The best part of my job is I get to meet incredible women around the world. And last night I got to hang out with Ali Hewson – you know the wife of Bono and the founder of the incredible clothing line EDUN. Clary Sage Organics on Fillmore Street in San Francisco hosted a private VIP cocktail party for her latest line of organic clothes.
EDUN specializes in Organic Clothing, Graphic Tees, and Eco Clothing with a mission to drive sustainable employment in developing economies. The company was founded in 2005 by Ali Hewson and Bono.
EDUN is a for-profit business founded on the premise of trade, not aid as a means of building sustainable communities. The company works on a micro-level to help build the skill sets of factories where the clothes are produced. EDUN is currently produced in India, Peru, Tunisia, Kenya, Uganda, Lesotho, Mauritius and Madagascar.
In addition, EDUN acts as a voice encouraging the fashion community to do business in Africa and thereby help bring the continent out of extreme poverty. In 1980, Africa had 6% share of the world trade. By 2002, this had dropped to just 2% despite Africa having 12% of the world’s population. If Africa could regain just an additional 1% share of global trade, it would earn $70 billion more in exports each year. This is several times more than what the region currently receives in international assistance.
Really, what could be cooler? Married to Bono and creating sustainable communitees throughout the world.
Ali – you are my ROCK STAR and HERO!