Tango Diva : Travel Stories for Women, by Women

December 5th, 2007
YOOX.COM Celebrates Chanel – and sell some too

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The first luxury handbag I bought was a small Chanel purse. It was a birthday present to myself for paying off my debt and working hard.  I will never forget the feeling of having the sales assistant handing me my new baby – a black and gold handbag that I knew I would cherish for my whole life. And, if I ever had a daughter, she would inherit this fine bag. After I was very dead – of course. Now, you too can own a part of the Coco legend for a fraction of the price, thanks to YOOX.com.

YOOX.COM takes a trip through time with Coco Chanel and her Maison this holiday season. For months, the fashion experts at YOOX.COM have been selecting unforgettable pieces from around the world: from Paris to Milan to New York. Even Holly Brubach, the former Style Editor of the New York Times and celebrated author of fashion books, handed over various pieces from her private collection.

An extraordinary selection of precious items will be featured including hard-to-find signature styles and classic everyday treasures that make perfect gifts for those wanting something truly unique.

"Une femme est toujours trop habill, jamais assez élégante." Coco Chanel’s famous quote: "Women are always overdressed but never with enough elegance." I really hope that we can bring glamour back, the way that Chanel envisioned it. And this is a big step in the right direction. 

Almost a century ago, Gabrielle Chanel astonished the world changing women’s fashion forever. She promised ladies a never-seen-before combination of elegance and comfort; the freedom of "moving ones arms and walking quickly."

After decades of success, the Chanel jacket lives on today adapting itself to contemporary styles. Feel free to wear the Chanel jacket with a pair of jeans – or a silk shirt – any way you will look great.

Coco changed how women dressed, "Before me, nobody had enough courage to dress in black". She continued, "black is so strong, so noble that when people see you it remains forever in their memory."

Her intuitions were genius: why would women need to change for each appointment throughout the day? Tea, cocktails and dinner. A dress with two pieces must allow one to leave in the morning and remain in perfect attire even for an elegant meal. In 1930 just as it is in 2007. Tweed jackets and suits provide an eternal luxury while jersey (another one of her hallmark fabrics) allows complete freedom.

From the 1930s, Coco designed jewelry to accessorize cloths. Pearls of every measure, faux diamonds and gold toned metals combined in stunning designs; her costume jewelry was the perfect accompaniment for her couture creations. Of the pearls, she commented: "I just simply won’t start working without all my pearls."

Now every Diva has an opportunity to share is Coco’s vision. YOOX.com is selling a few timeless pieces online.

Click here to brouse the famous halls of Chanel

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