Check out W San Francisco’s recent transformation of its social spaces — the Living Room, Living Room Bar, Upstairs bar and Welcome Desk, as well as W’s new signature restaurant, TRACE. The new look is all about high-tech nuances, city-grid shapes and ambient elements. You can see yourself on every surface!

But where are all the people?
Oh they are there alright. Tonite. Tomorrow nite and onto infinity. The bar scene is hopping, the lounge is draped with cool looking dudes and the girls glam it up. Upstairs – private parties and networking events abound every nite of the week.

Shoulder to shoulder with the Moscone Convention Center and SF MOMA equals exotic people from all over the world converging, transforming right here, right now!

Beyond the high-wattage vibe inside, the W is surrounded by modern museums, lively theaters, and just walking minutes from shopping fashion finds in Union Square and playtime at AT&T Ballpark.